乡村振兴背景下湘江源旅游文化绘本创新设计
摘 要:文章旨在通过旅游文化绘本创新设计弘扬中国乡村优秀传统文化,探索文化助力乡村旅游振兴路径,促进当地优秀传统文化的传承和旅游经济的发展。在乡村振兴视角下,从分析湘江源旅游文化绘本的发展概况出发,以旅游文化绘本为媒介,深度挖掘地域性文化要素,并将其融入数字互动设计,以激发读者的情感化体验。研究发现,在乡村振兴背景下进行旅游文化绘本的创新设计,应以经典文化感染人,以有效的手段吸引人,增加乡村文化的情感体验和互动性,实现文化与设计的融合,保护和传承乡土文化,让优秀的乡土文化能深入读者内心。
关键词:乡村振兴;旅游文化;数字绘本;情感体验
中图分类号:J524 文献标识码:A 文章编号:1672-7053(2024)09-0059-04
基金项目:2021年大学生创新创业训练计划项目“湘江源流域旅游文化动画绘本创作”成果(S202110595179)
Abstract:The article aims to promote the excellent traditional culture of rural China through innovative design of tourism culture picture books, explore the path of cultural assistance in rural tourism revitalization, promote the inheritance of local excellent traditional culture and the development of tourism economy. From the perspective of rural revitalization, starting from analyzing the development overview of tourism and cultural picture books in the source of the Xiangjiang River, using tourism and cultural picture books as a medium, deeply exploring regional cultural elements, and integrating them into digital interactive design to stimulate readers' emotional experiences. Research has found that in the context of rural revitalization, innovative design of tourism and cultural picture books should infect people with classic culture, attract people with effective means, increase the emotional experience and interactivity of rural culture, achieve the integration of culture and design, protect and inherit local culture, and allow excellent local culture to penetrate into the hearts of readers.
Key Words:Rural Revitalization; Tourism Culture; Digital Picture Books; Emotional Experience